MF News 1) What matters when you plan to invest in MF for long-term? , 2) Cautious over midcaps as valuations are high: Axis MF's Gopani, 3) HDFC MF's Jain says macro factors stable for investments, 4) Look at pharma with 2-3 yr view; prefer pvt banks: UTI MF, 5) Sundaram MF CIO: Market has 'emerged unscathed' from demonetisation, buy on dips, 6) Do you know this about using demat facility for investing in MF?, 7) Sharp earnings recovery, runaway mkt rally unlikely soon: Birla, 8) Tax saving season is here: These are the best ELSS mutual funds, 9) 5 most common mistakes that first-time MF investors make, 10) Mutual fund schemes' mergers and their tax impact on investors, 11) Indian mkt linked to EM trends; like agri, NBFCs: DSP BlackRock, 12) Upbeat on retail-oriented banks, pharma, auto: UTI MF, 13) Should you go by celebrity endorsements while picking MF?, 14) Expect 15-20% earnings growth in next financial year: ICICI Pru, 15) Staying with direct plans is the best route,