MF News 1) Several new investors entering market, but returns expectations have reduced: Aditya Birla Sun Life AMC, 2) Here is a fundamental view on the market from Sunil Subramaniam, 3) Investing strategies: Why SIP is an all-season investment, 4) As market hits record highs, Sunil Singhania believes it still has a long way to go, 5) Prefer pvt sector banks to PSUs; like holding cos: PPFAS MF, 6) Mutual fund scheme consolidation: Finding middle path may benefit investors, 7) How investing in Equity Linked Savings Schemes (ELSS) could add to your wealth, 8) Harsha Upadhyaya says pockets of market still inexpensive, but NBFCs overvalued; like aviation, 9) Lack of jobs in economy a worry; may see job growth once GST effect reduces: Axis MF, 10) Bullish on private sector banks for medium to long-term: Franklin Templeton, 11) Bajaj Fin story shows consumer credit growth; see pain in hsg finance: Sundaram MF, 12) What you should focus on while deciding your SIP allocation, 13) Hybrid funds - A balanced approach to investing, 14) Investor behaviour is significantly different from many years back, says HDFC AMC, 15) FY19 to be good for earnings growth; flows may keep market supported: ICICI Pru AMC,